Nectar Product Development


We recognize the immense value of user-centered design, placing users at the heart of our creative process to craft solutions that meet their needs and exceed their expectations. We have a unified design team that includes industrial design, user interface design, usability, and human factors expertise. This multidisciplinary approach ensures that every aspect of our designs is thoughtfully considered, resulting in products that are visually appealing and intuitively functional.

Explore our other User-Centered Design services

people working on product design
Industry Experts in User-Centered Design

User Centered design is the framework that guides the design process at Nectar. This framework ensures that the end users needs are always at the forefront of development. At Nectar we don’t just design for end users, we design with them. User-feed-back drives our design process which ensures we create products people love to use. We test our designs throughout the development process to ensure our designs are effective, safe, and connect emotionally to the end users.

Nectar has the capacity to handle any design challenges, as we possess a diverse group of specialists who work together under one roof to form our expert multidisciplinary team.

Our core philosophy is underpinned by a 
design centered approach

We work with you to maintain a user-centered focus throughout the design and development process to ensure that all key stakeholders are accounted for, and that any features or functions are properly vetted by the people who will ultimately use them. Nectar integrates key elements of the Design Thinking philosophy into our processes. We minimize potential user error, focus on user interface, and ensure our designs are safe and effective for the intended users. We also incorporate the users’ input into our design by engaging them throughout the process for their thoughts and feedback through preliminary analysis and human factors evaluations.

people using BDR-19 Critical-Care Ventilator
people using BDR-19 Critical-Care Ventilator
Usability: one of the core pillars of success

Our designs clearly differentiate your product from your competitors and we leave no stone unturned. We don’t just focus on the efficiency, efficacy, and design of your products, we also evaluate the user’s emotions. We always endeavor to ensure our designs incite a positive emotional response from users. Our engineers work hard to create systems that function optimally for users, while also meeting regulatory, manufacturing, and quality requirements. It’s what we do best

The role of Industrial Design in Medical Device Development
Our designs will differentiate your product from your competitors. We leave no stone unturned, incorporating efficacy and emotion into our designs. Our engineers strive to create systems that optimize user functionality, whilst also meeting regulatory, manufacturing and quality requirements.
  • Focused brainstorming using design wireframes
  • Concept development
  • Design language definition
  • Aesthetics
  • Brand packaging design and pre-production prototype
  • Color, materials, and finish
  • Human factors evaluations
planning image 5
planning image 2
Creating Medical Device Interface Designs that users love

UX/UI often come hand in hand, and are at the forefront of the design process.

User experience (UX) was first coined by Don Norman, and describes the experience an individual has as they interact with a product. Therefore, UX consists of all aspects of the end-users interaction with your design. Our UX designers specialize in creating products that are easy for end-users to use, thereby making it a crucial part of the user-centered design process.

User interface (UI) broadly describes how a user is interacting with a product. It enables your clients to effectively use your design, programme, or software to achieve its goal. As it makes up the visuals end-users will be seeing as they use your product, it is a key skill to master to ensure you have created a user-centered design.

Ready to design better products? Let us help you

User centered design is at the center of everything we do. If you would like to deepen your understanding of User-Centered design, download
our E-book here.