User-Centered Design

User Centered design is the framework that guides the design process at Nectar. This framework ensures that the end users needs are always at the forefront of development. At Nectar we don’t just design for end users, we design with them. User feedback drives our design process which ensures we create products people love to use. We test our designs throughout the development process to ensure our designs are effective, safe, and connect emotionally to the end users.

Nectar has the capacity to handle any design challenges, as we possess a diverse group of specialists who work together under one roof to form our expert multidisciplinary team. Design is in the spotlight more than ever before, and consumers will not settle for anything other than great. Our Industrial design, user interface design, and usability teams all follow user centered design practices to create outstanding products.

Our designs clearly differentiate your product from your competitors and we leave no stone unturned. We don't just focus on the efficiency and efficacy of your products or design, but we also evaluate the user’s emotions. We always endeavour to ensure our designs incite a positive emotional response from users. Our engineers work hard to create systems that function optimally for users, whilst also meeting regulatory, manufacturing, or quality requirements. It's what we do best.

UX/UI often come hand in hand, and are at the forefront of the design process.

User experience (UX) was first coined by Don Norman, and describes the experience an individual has as they interact with a product. Therefore, UX consists of all aspects of the end-users interaction with your design. Our UX designers specialize in creating products that are easy for end-users to use, thereby making it a crucial part of the user-centered design process

User interface (UI) broadly describes how a user is interacting with a product. It enables your clients to effectively use your design, programme, or software to achieve its goal. As it makes up the visuals end-users will be seeing as they use your product, it is a key skill to master to ensure you have created a user-centered design.