ux
User-Centered Design

Our User-Centered Design process is key to creating products that users love.

Nectar can help you maximize your product’s potential by providing the differentiation and optimal customer experience that is so critical in today’s crowded markets. Every product that Nectar designs is aimed at delighting end users by creating an emotional connection.

Maintaining a user-centered focus throughout a project ensures that all key stakeholders are accounted for, and that any features or functions are properly vetted by the people who will ultimately use them. Nectar integrates key elements of the Design Thinking philosophy into our existing processes. We incorporate the users’ input into our design by engaging them throughout the process for their thoughts and feedback.

INDUSTRIAL DESIGN
USER EXPERIENCE
CONTEXTUAL RESEARCH

Designing Innovative Products

Designing innovative products melds discipline with creativity—the discipline to adhere to proven design methodologies (including User-Centered Design Process and design thinking) and the creativity to think outside the box. No matter what function your product serves, Nectar designers can work with you to create compelling and innovative forms. Our designs clearly differentiate your product from the competition and incite a positive emotional response from users. Our engineers craft systems that function optimally for users, while also meeting whatever regulatory, manufacturing, or quality requirements needed.

Designing Innovative Products