Nectar Product Development

User-Centered Design

Explore our design services

Industry Experts in User-Centered Design

User Centered design is the framework that guides the design process at Nectar. This framework ensures that the end users needs are always at the forefront of development. At Nectar we don’t just design for end users, we design with them. User feedback drives our design process which ensures we create products people love to use. We test our designs throughout the development process to ensure our designs are effective, safe, and connect emotionally to the end users.

Nectar has the capacity to handle any design challenges, as we possess a diverse group of specialists who work together under one roof to form our expert multidisciplinary team. Design is in the spotlight more than ever before, and consumers will not settle for anything other than great. Our Industrial design, user interface design, and usability teams all follow user centered design practices to create outstanding products.


Our core philosophy is underpinned by a design centered approach

We work with you to maintain a user-centered focus throughout the design and development process to ensure that all key stakeholders are accounted for, and that any features or functions are properly vetted by the people who will ultimately use them. Nectar integrates key elements of the Design Thinking philosophy into our processes. We minimize potential user error, focus on user interface, and ensure our designs are safe and effective for the intended users. We also incorporate the users’ input into our design by engaging them throughout the process for their thoughts and feedback through preliminary analysis and human factors evaluations.

Usability one of the core pillars of success

Our designs clearly differentiate your product from your competitors and we leave no stone unturned. We don’t just focus on the efficiency, efficacy, and design of your products, we also evaluate the user’s emotions. We always endeavor to ensure our designs incite a positive emotional response from users. Our engineers work hard to create systems that function optimally for users, while also meeting regulatory, manufacturing, and quality requirements. It’s what we do best

The role of Industrial Design in Medical Device Development

Our designs will differentiate your product from your competitors. We incorporate both efficacy and emotion into our designs. Our engineers strive to create systems that optimize user functionality, while also meeting regulatory, manufacturing and quality requirements.

Focused brainstorming includes

  • Design wireframes
  • Concept development
  • Design language definition
  • Aesthetics, color, materials, and finish
  • Brand packaging design and pre-production prototypes
  • Human factors evaluations and use cases
Creating Medical Device Interface Designs that users love
UX/UI often go hand in hand, and are at the forefront of the design process.User experience (UX) was first coined by Don Norman, and describes the experience an individual has when they interact with a product. Therefore, UX consists of all aspects of the end-users’ interaction with your design. Our UX designers specialize in creating products that are intuitive for users, and is a crucial part of the user-centered design process.
User interface (UI) broadly refers to the visual and interactive elements of a product that facilitate user interaction and experience. It enables your clients to effectively use your design, program, or software to achieve their goals. Since UI makes up the visuals that users will experience when they use your product, it is a key component for ensuring you have created a product that users will love.

Ready to design better products? Let us help you

User centered design is at the center of everything we do. If you would like to deepen your understanding of User-Centered design, download our E-book here.