Background and Challenges
Realizing that the basic stick-style razor design suffers from the same limitations that it’s had since its inception, Rolling Razor, Inc., commissioned Nectar to design and engineer a completely new razor concept to provide users with superior control and maneuverability. By having Nectar create the better-performing razor that bears the Rolling Razor name, the company sought to make the first substantive breakthrough in razor design in more than a century.