Nectar was challenged with creating a mobile photobooth that could collapse into a suitcase for easy transportation. The product had to be eye-catching, simple to set up, and it had to be able to take great photos. Photobooth Supply Co had successfully developed a larger, semi-collapsible photobooth. This worked for many applications, but they wanted to reach new markets. They approached Nectar because they needed to develop a product in a new space, and it had to be perfect.
Getting into the mindset of a photographer was the first step. Nectar looked at several quick-assembly methods, tested them with users, and determined which options worked the best. Nectar learned very quickly that a big challenge with this project would be keeping the photobooth stable. It needed to be durable, but not clunky. Another key area of focus was the use interface. Nectar needed to offer a seamless experience of setting up the physical product and then interacting with the digital display. Users needed a quick method to set up the photobooth, and an easy method to take pictures.
While navigating through the mechanical challenges, Nectar had to always keep the excitement level up. This photobooth would be used in fun environments like parties and weddings, it could not be a boring product. The lighting approach became a project of it’s own. The lights needed to be bright, but not blinding.
Bright colors and flashing lights would grab attention and invite guests to take pictures. At the end of the day, this product is intended to capture moments, form positive memories, and ultimately create great experiences.
Darren is an accomplished, dynamic leader who founded Nectar, X-Naut, and BreathDirect. He is committed to improving the world through the synthesis of technology, science, and art. Under Darren’s leadership, Nectar is leveraging the latest advances in cutting-edge technology to transform medical device development and design. As part of his
Dr. Steve Wells holds a critical role in steering Nectar’s operations and defining its strategic direction. His impactful leadership has established a clear course for the company’s success. He has revitalized the company with a passion for maximizing impact through expert resource utilization since taking the helm in 2020. Steve has boosted Nectar’s portfolio, streamlined processes, and reinvigorated its innovation agenda, all with the goal of developing life-saving and impactful products. His background in senior leadership roles at Georg Fischer and his people-focused, results-driven leadership style make him an invaluable asset to our team. Steve’s extensive knowledge in chemistry, biocompatibility, and biology only adds to his value as a team member.
Adam Marten has worked in the aerospace and consumer products industries since 2006 with lead engineering experience in conceptual design, product development, analysis and performance qualification testing. Adam has experience leading a range of technical projects, including multiple structural analyses for military and aerospace applications. He has also worked directly with engineering teams to develop medical devices and laboratory instrumentation.
With over two decades of experience in healthcare innovation, Kerry has been instrumental in transforming patient care and improving patient outcomes across the globe. Her extensive knowledge and expertise in the cardiovascular and cardiothoracic operating room, as well as her experience in emergency medicine, geriatrics, pediatric psychiatry, and main OR, make her a versatile and valuable member of the team. From small hospitals to large teaching institutions, Kerry’s 20 years of experience with patient documentation, including the use of EPIC, Cerner, and Meditech electronic charting systems, have positioned her as a leader in her field. Her recent involvement in helping transition the Providence St. Vincent Medical Center’s Cardiac Surgery program from paper charting to electronic documentation further underscores her commitment to advancing the healthcare industry.