Background and challenges
Nectar was tasked with re-envisioning a brand identity and determining the best approach for evolving Wyatt's product portfolio. Wyatt Technology has produced a series of scientific instruments that are very successful from a functional standpoint, but needed to be upgraded to better meet their brand values and offer a better customer experience. Nectar determined and prioritized the user's needs, defined the creative strategy that allowed Wyatt to launch a new product series, and provided Wyatt with the opportunity to expand the product line in the future.