Thermal Printer| Industrial Design | Nectar Product Development


Industrial Design, Mechanical Engineering, Industrial, User Experience (UX/UI)

Background and Challenges

Business-critical printing solution leader Printronix engaged Nectar to develop and apply a new brand design language across its line matrix and thermal printer offerings in order to unify and strengthen the company’s combined brand identity. In addition, they asked us to create the interface for the new printer. Some of the big challenges included navigation through a large sitemap, innovating new help and setup functionality, and specific complex UI controls with the limited physical UI (ex: alphanumeric inputs).

Giving Industrial Printers a Brand Design Makeover

Business-critical printing solution leader Printronix needed to create and implement a new brand design language for its two primary product lines following its acquisition of the TallyGenicom brand. The company now offers the two most-trusted brands in industrial, back office, and supply chain printing, which are well known and regarded throughout manufacturing, distribution, retail, banking, healthcare, government, and other industries worldwide.

Giving Industrial Printers a Brand Design Makeover

Delivering Innovation in Printer Design

Printronix customers have reacted positively to the new brand design language, which the company has applied to several new line matrix printer products and the T2 thermal printer line. Not only did Nectar achieve the objectives that Printronix established for the project, the firm also added value at key points in the process. For example, Nectar helped Printronix develop a new design language using sheet metal despite its forming, shaping, and detailing limitations.

Nectar enabled Printronix to create new products in a manner that lessened the impact of tooling transition costs. In short, Nectar gave Printronix printers an exciting brand design makeover while controlling costs and remaining true to the intrinsic qualities of the brand.

UX/UI Research

Competitive Analysis – The team was able to demo an array of similar printers from other companies as well as the legacy printer UI to be replaced. By interacting with the various examples, we were able to identify the successes and failures of each.

Inspiration – We also looked at other industrial interfaces to get a feel for best practices, standard colors, and any other random design inspiration to be used.

Design Patterns – For certain interactions, we looked at how other products executed the same functions. For example, we looked at icon driven navigation, alphanumeric entry, error messaging and resolution, setup wizard, menu styles, and more.