Designing a Complete, Cost-Effective Product Line
Nectar developed the Pure Rain brand of oxygenating watering systems by thoroughly exploring the look and feel of various designs with an eye toward differentiating the products in the market. By integrating the nanobubble generator within a window inside the handset, wand, and sprinkler system designs, Nectar delivered an innovative solution that highlighted the new technology within familiar form factors. This approach served to gain consumer interest at point of purchase by exposing the products primary differentiator. The areas where the nanobubble window and form interfaced were overmolded and contoured for ergonomics, comfort, and usability.
However, Nectar didn’t stop at just one innovation. Additional research revealed that optimizing the handle angle—as opposed to the vertical orientation utilized by competing products—would increase comfort and maneuverability. Lastly, because of the extent of the product line, Nectar designed a core chassis for the nanobubble generator, which could then be pared with different aesthetic covers to produce products at low, mid, and high price points.