Automotive Test Systems

Sierra Instruments

Industrial Design, Mechanical Engineering, Contextual Research, Industrial

Background and Challenges

Sierra’s automotive test division, known as Sierra-CP, is a global engine, vehicle, and emissions test company tasked Nectar with creating a common industrial design language, look, and feel for its emerging, best-in-class Automotive Test Systems products.

Creating a Common Design Language and Look for Automotive Test Systems

With roots in high-performance precision measurement and control instrumentation for industries as diverse as scientific research, semiconductor, wastewater treatment, iron and steel, clean energy, aerospace, biotech, and automotive, Sierra operates from more than 150 locations in over 50 countries around the world.

Creating a Common Design Language and Look for Automotive Test Systems

Differentiating Sierra’s Automotive Test Line

The new industrial design language for Sierra’s family of Automotive Test Systems products provides a common look, feel, and identity to the company’s best-in-class automotive test line. Now, these products are not only the best performing but also look the part, effectively differentiating Sierra’s superior systems from competitive offerings. Nectar’s industrial design language for the products elicits perceptions of value and performance that are consistent with Sierra’s best-in-class technology.

“Nectar created a cohesive design language for us. They addressed our project from a design perspective, where as we typically have an engineering approach. So it was great to have a fresh perspective. They really think about what the user needs. The team at Nectar is very friendly, responsive, and open to critique. I would definitely recommend them.”

– Matt Olin, President of Sierra Instruments