Nectar Product Development

Thermal Printer

Background and Challenges

Business-critical printing solution leader Printronix engaged Nectar to develop and apply a new brand design language across its line matrix and thermal printer offerings in order to unify and strengthen the company’s combined brand identity. In addition, they asked us to create the interface for the new printer. Some of the big challenges included navigation through a large sitemap, innovating new help and setup functionality, and specific complex UI controls with the limited physical UI (ex: alphanumeric inputs).


Giving Industrial Printers a Brand Design Makeover

Business-critical printing solution leader Printronix needed to create and implement a new brand design language for its two primary product lines following its acquisition of the TallyGenicom brand. The company now offers the two most-trusted brands in industrial, back office, and supply chain printing, which are well known and regarded throughout manufacturing, distribution, retail, banking, healthcare, government, and other industries worldwide.


Evolving a More Capable Product Line

Blending Creativity with Sound Engineering

Nectar worked closely with the Printronix development team to create a fresh, exciting brand design language for the company’s industrial line matrix and thermal printers. Drawing on its industrial design and mechanical engineering expertise, Nectar balanced creativity with the limitations of the rollout strategy to revitalize the Printronix brands while remaining true to the expectations of current customers.

Both the line matrix and thermal printer product lines included multiple SKUs of increasing levels of functionality and label/paper size capabilities. Nectar also fabricated the housings from sheet metal to withstand the abuse of industrial shipping environments.


Delivering Innovation in Printer Design

UX/UI Research

Competitive Analysis – The team was able to demo an array of similar printers from other companies as well as the legacy printer UI to be replaced. By interacting with the various examples, we were able to identify the successes and failures of each.

Inspiration – We also looked at other industrial interfaces to get a feel for best practices, standard colors, and any other random design inspiration to be used.

Design Patterns – For certain interactions, we looked at how other products executed the same functions. For example, we looked at icon driven navigation, alphanumeric entry, error messaging and resolution, setup wizard, menu styles, and more.


Information Architecture



Look & Feel / Visual Development