Background and Challenges
Business-critical printing solution leader Printronix engaged Nectar to develop and apply a new brand design language across its line matrix and thermal printer offerings in order to unify and strengthen the company’s combined brand identity. In addition, they asked us to create the interface for the new printer. Some of the big challenges included navigation through a large sitemap, innovating new help and setup functionality, and specific complex UI controls with the limited physical UI (ex: alphanumeric inputs).