Nectar Product Development


Rolling Razor

Background and Challenges

Realizing that the basic stick-style razor design suffers from the same limitations that it’s had since its inception, Rolling Razor, Inc., commissioned Nectar to design and engineer a completely new razor concept to provide users with superior control and maneuverability. By having Nectar create the better-performing razor that bears the Rolling Razor name, the company sought to make the first substantive breakthrough in razor design in more than a century.


Innovating a Razor that Rolls Over Your Skin- Eliminating Cuts, Nicks, and Irriatation

The true test of an improved razor design would be how easy it would make following the body’s natural contours to access specific areas that are traditionally difficult to reach with a stick razor. In order to eliminate the cuts, nicks, and skin irritation that stick razors cause because the user has to exert undue pressure on the skin to get a close shave, the new razor design needed to maintain close contact with the skin without requiring excessive pressure.