Nectar Product Development

Pure Rain | Oxygenating Watering Systems


Industrial DesignConsumer


Making Rain in a Nozzle, So Plants Grow Faster

Bluemark Industries gave Nectar the challenge of developing something new in the home gardening products market. The company wanted to adapt its water oxygenation technology—proven to help plants grow 30 percent faster in industrial agriculture—for the consumer home market. Nectar drew the assignment of leveraging the manufacturer’s microscopic nanobubble technology to create an innovative brand and product line comprising 20 different SKUs

Pure Rain | Oxygenating Watering Systems

Must Be Innovative, but Also Familiar

Garden watering systems hadn’t seen any significant innovation in more than a decade. While nanobubble oxygenation technology would certainly differentiate Bluemark’s products, designing a nanobubble generator and incorporating it in design forms ranging from a hand-held nozzle to a watering wand to a sprinkler system presented distinct challenges. Not only did Nectar need to innovate a nanobubble generator that would fulfill these different functions in terms of mechanical design and fluid path, it also needed to accomplish that objective while remaining true to the form factors that consumers know and love. In short, the new line of garden watering systems had to be innovative in terms of performance yet familiar in terms of usage.

Designing a Complete, Cost-Effective Product Line